When I first moved to New Zealand to work with a Lutheran parish in Palmerston North, I came across some FAQs – frequently asked question – on the national church body’s website.

Along with the usual queries, I found one peculiar bullet point. It asked: are Lutherans a cult?

Granted, Lutherans can be strange people. With their penchant for sneaking carrots into Jell-O salads and an often-disconcerting fealty to European heritages, Lutherans are anything but normal.

But rarely, if ever, had I heard them called a “cult.”

Numerous communities and religious bodies have been labeled with the pejorative term over the years. From Jonestown to Aum Shinrikyo, the Manson Family to Raëlism, the Church of Scientology to Heaven’s Gate, the Branch Davidians to the Church of Jesus Christ of Latter-day Saints, and yes, Lutherans – all of these, at some point in time, have been labelled a “cult.”

Which is not a term you want used for your community.

Why? Because it immediately suggests things like brainwashing, mass suicide, and crazy-haired white dudes stockpiling women, weapons, and weed in the backwoods.

Therein lies the problem.

When we hear the term “cult” we already think we know everything there is to know about that group. They’re dangerous. They’re deviant. They don’t deserve to be called a “real” religion.

But if we take a moment to double-click on the term and expand on what it means from a social perspective, we might find that the word "cult" – or "religion" for that matter – doesn’t mean what we think it means.