What if great organizations succeed by first attending to WHY they exist, then HOW they go about their mission, and then finally, WHAT they do to accomplish that mission? What if your product didn't matter as much the purpose and process behind it? It may sound like common sense, but what if you took this idea and applied it to the church? Does your ministry's music style matter? What about your website? Is the product the point or does something deeper draw people to dive in?

In this post, I talk about Simon Sinek's "Golden Circle" proposal and how it explains that Apple Computers succeeds not because it produces the best tech product, but because it inspires consumers to buy into their story, their meta-narrative, their “why.” So goes the story with the Wright brothers who had zero funding and zip notoriety. Their competitor was the affluent newsmaker Samuel Langley. The Wright brothers beat Langley to be first in flight not because of what they had or how they did it, but because they had the belief, the creed, of the promise of flight.

How does this apply to your ministry? Click here to read more at FiveTwo.com